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Turning Music Into Gold Jeff Mulligan, industry scribe, and Ryan
Burger, national DJ convention speaker and industry Internet/Marketing
expert, put together eleven packed chapters (plus reference material
appendixes), to teach the reader secrets of effective marketing in
today’s competitive marketplace. Completely revised and updated from the
original 1992 edition, Turning Music Into Gold is written specifically
to help mobile Disc Jockeys book more events, and make more money! This
targeted book is packed with powerful ideas, strategies and tactics that
will help the reader out-market, out-advertise and out-sell the
competition. “Essential reading for DJs,” Dan Walsh of Mobile Beat-The
DJ Magazine . “Mulligan and Burger offer an idea list…that is sure to
endear your DJ company to your clients, your communities and even your
critics” adds Jeff Stiles of DJ Times! |
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